Journal of Innovations in Economics & Management

With the signing and entry into force of the Regional Comprehensive Economic Partnership Agreement (RCEP), China's cross-border e-commerce exports have ushered in new opportunities and challenges. In this paper, through in-depth analysis of the current situation of China's cross-border e-commerce exports under the framework of RCEP, including market size, transaction mode and product structure, we find opportunities such as strong support from government policies, the rapid rise of emerging markets, and the rapid development of digital technology. Then, foreign trade and customs data, such as the official website of the General Administration of Customs of China, are collected through research and studied using statistical analysis methods, which in turn reveals that China's cross-border e-commerce exports have bottlenecks, such as high logistics costs and low efficiency, unsound infrastructure, risks in cross-border payments and settlements, shortage of composite and applied talents, and limited functions of e-commerce platforms. Therefore, development countermeasures and policy recommendations are proposed to improve the cross-border logistics system, optimise the payment and settlement management, cultivate key talents, improve the infrastructure construction, and improve the construction of cross-border e-commerce platforms, with a view to advancing the prosperity and progress of China's cross-border e-commerce industry and its long-term development, to promote the high-quality development of China's foreign trade, and to provide reference for the subsequent research in the related fields.

The construction of rural ecological culture is an integral part of the rural revitalization strategy, and it plays a significant role in ecological development. However, in the process of modern societal development, the growth of rural ecological culture has been marked by fragmentation, utilitarianism, and a hollowing out of its connotations. To address these challenges, it is essential to establish regulations, shift inherited notions, and create research bases to achieve the healthy development of rural ecological culture.

With the continuous development of the economy, the importance of auditing has been increasingly emphasized across various sectors. Simultaneously, the continuous improvement of auditing standards has raised higher demands for audit quality. However, in recent years, corporate financial fraud has spread, leading to frequent audit failures. These frauds, with significant amounts of financial losses, have caused severe damage to investors and triggered a crisis of trust in accounting firms. Audit failures have exposed the issues in the audit quality control of accounting firms. Along with the ongoing development of information technology, the informatization level of the certified public accountant (CPA) industry has improved. Accounting firms should leverage informatization methods to enhance audit quality.

With the rapid development of the digital economy, the digital transformation of various sectors has quietly begun to take shape. Driven by the digital economy, "New Retail" has emerged, presenting both opportunities and challenges across all aspects of the retail industry. Anhui Province, actively implementing the national digital economy development strategy, is continuously advancing its new retail sector to meet the challenges posed by new business models. This paper analyzes the current status of new retail development in Anhui Province from the perspectives of instant retail operations and the integration of online and offline models, explores the role of digital economy in promoting innovative new retail models in Anhui, and offers recommendations such as strengthening infrastructure, enhancing network security, fostering professional talent, and encouraging technological innovation. The aim is to provide strategic proposals with reference value for the innovative development of Anhui's new retail industry.

To promote the application and transformation of collective land ownership registration results in Hunan Province, this paper takes the overall provincial level as the research basis and systematically analyzes the current situation and issues related to the application of collective land ownership registration results. At present, the registration results have demonstrated a foundational role within a certain scope in the province, but the areas and extent of application still need expansion. It is recommended that future efforts focus on further exploration in the application of the results both within and outside the natural resource management system, as well as the informatization of results. Additionally, more research should be conducted on the application of the results in cadastral database development, post-collective land acquisition ownership management, and the link between urban and rural construction land adjustment.

Sailboat pricing is a nuanced field, significantly influenced by vessel age, geographical location, and brand reputation. To address this complexity, we leveraged the XGBoost algorithm, a powerful machine learning tool, and refined it through Bayesian optimization to create a highly accurate model for predicting sailboat prices. Our analysis revealed significant regional disparities, with sailboats from Europe, the USA, and the Caribbean commanding varying market valuations. When applying this optimized model to the Hong Kong used sailboat market, we were able to generate forecasts with improved accuracy, though still with room for enhancement. Notably, the Lagoon brand stood out as a consistent high performer, underscoring the importance of brand reputation in sailboat pricing. To provide actionable intelligence, we have synthesized a comprehensive analysis that integrates our research findings and predictive strategies. This analysis presents clear visualizations alongside concise interpretations, thereby constituting a pivotal resource for informed decision-making within the local market context.

Based on the characteristics of timeliness, fast price change and easy loss, this paper deeply studies the automatic pricing and replenishment strategy of fresh suppliers, in order to maximize the profit of the supermarket. We propose and solve the number of related problems, and fit the linear and nonlinear models, and the results have limited effect. Therefore, this study translated the replenishment problem into sales volume prediction, using LSTM and predicting future sales by random forest model. At the same time, based on the periodicity of vegetable commodity sales, this study proposes the single product replenishment volume and pricing strategy. Finally, in view of the poor fitting effect of a single factor in this study, the improvement  method  of  collecting  data  from  multiple  dimensions  is  proposed  to  deeply  explore  the relationship  between  replenishment  and  pricing,  so  as  to  improve  the  accuracy  of  prediction   and supermarket revenue.

Since the outbreak of the global public health crisis, research on the factors influencing the spread of rumors related to this disease has become increasingly complex. This study conducts an empirical analysis based on the SOR (Stimulus-Organism-Response) model, aiming to explore the effects of online and offline information searching on the fear of COVID-19. It also examines how this fear affects the rumor-sharing behavior of college students, comparing the role of critical thinking in moderating these factors.The study uses a sample of 720 college students through a questionnaire survey. The results indicate that both online and offline information searches promote fear of COVID-19 among college students. This heightened fear, in turn, positively influences their tendency to share rumors. Critical thinking enhances the positive effect of online information searching on fear and the impact of fear on rumor-sharing behavior. This research advances the integration of rumor-sharing behavior with the SOR model through an analysis of critical thinking. It provides practical insights into the psychological characteristics of college students and the government's efforts in rumor control.

This study investigates the role of rural tourism in promoting psychological recovery among tourists, focusing on three key factors: the natural environment’s effect on stress relief, the impact of social interactions on recovery, and age-related differences in recovery perceptions. A quantitative survey was conducted, and data were analyzed using Pearson correlations and ANOVA. The results confirmed that exposure to natural environments significantly alleviates stress, supporting the first hypothesis. However, social interactions were not found to have a notable impact on psychological recovery, contradicting the second hypothesis. The third hypothesis was validated, showing that tourists in the 26-35 age group experienced the greatest psychological recovery compared to younger and older age groups. These findings highlight the importance of nature-based experiences in rural tourism and suggest that tourism offerings should be tailored to meet the psychological needs of different age demographics. The study provides practical insights for tourism developers and policymakers, emphasizing the need to preserve natural landscapes and design personalized tourism experiences to enhance mental well-being.

This paper This paper takes 11 provinces and cities in China's Yangtze River Economic Belt as the research object, and analyzes them using the CRITIC-entropy weight combination weighting method, coupled coordination state and obstacle factors. It aims to explore how to promote the harmonious symbiosis between steady economic development and ecological environmental protection while guaranteeing the improvement of agricultural water use efficiency. The results show that the comprehensive development level of the system and its subsystems in the 11 provinces and cities of the Yangtze River Economic Belt has been steadily increasing, with a spatial pattern of “high in the west and low in the east”, and the coupling coordination degree has entered the stage of mild dysfunction from localized moderate dysfunction, and the agricultural water use efficiency is the main limiting factor affecting the coordinated development of the composite system of the Yangtze River Economic Belt.